FESTIVE RIDE

The 2019 Festive RIDE season started with a campaign kick off on Nov. 25. This page contains some of the key data collected from the Thunder Bay Police Service's festive RIDE programs. The table below will be updated throughout the Festive RIDE season.

Reduced Impaired Driving Everywhere was established in 1977. It launched as the Reduced Impaired Driving in Etobicoke program, and its success led to its province-wide adoption. The program operates year-round, but increased efforts take place during the holiday, or festive, season.

This year the Thunder Bay Police Service is prepared more than ever before to confront and address issues of impaired driving, whether it be by alcohol, drug or any combination of both. 

The service has made large investments in  training and have added additional Drug Recognition Experts (DREs), These DREs have the ability and expertise to detect and measure impairdenss by drug. Meanwhile, a significant number of front-line officers have received Standardized Field Sobriety Testing, allowing them to form the grounds to make an arrest based on impaired driving by drug or alcohol.

Festive RIDE at a glance 

Updated: Tuesday, Dec. 10, 2019

TYPE TOTAL
Provincial Offence Notice (with cautions) 17
3-day Suspensions - Alcohol 4
3-day Suspensions - Drug 0
Impaired/ Over 80 5
Impaired by Drug 0
Refusal (all types) 0
Suspended Driver 0
No Licence 0
No Insurance 0
Warrant / Other Criminal Charge 1
Novice/ Young Person Suspension 2
Other Part 3 Summons 0
Standardized Field Sobriety Test 1
Disqualified Driver 0
ASD Demands 42
Total Vehicles Processed 646

RIDE in the News (2019)

The Festive RIDE campaign attempts to tackle impaired driving on two fronts. The first, and likely most obvious, is through enforcement. Just as important, however, is the awareness this program helps promote. 

When motorists know they're likely to encounter a RIDE checkpoint, they're more likely to think twice about their decisions. Having these second thoughts and making responsible decisions is the first step toward forming positive habits throughout and long after the Festive RIDE season. Promoting the awareness of Festive RIDE, and the dangers of impaired driving, would not be possible without our media partners.

Members of the local media have always supported the Festive RIDE campaigns through their reporting of our annual media launch and the ongoing reporting of impaired driving incidents and issues. 

Below are just a sample of some headlines related to the Festive RIDE program or impaired driving as reported by local media:

Police to watch for impaired drivers (Chronicle Journal)

Festive RIDE check leads to imapired charges (tbnewswatch.com)

Operation Red Nose back for 11th year (tbnewswatch.com)

Collision leads to impaired driving charges (tbnewswatch.com)

Police see spike in drivers impaired by drugs (CBC Thunder Bay)

Two arrested for alleged drug-imapired driving on same day (CBC Thunder Bay)

Impaired Driving Awareness Campaign

Members of the Thunder Bay Police Service's Zone Watch program have created an Impaired Driving Prevention Awareness Campaign called "Don't Impair Your Future - Be a Sober Driver."

This messaging will be used throughout the year as the Thunder Bay Police Service and its Zone Watch program members continue their efforts to bolster awareness about the profound consequences of driving while under the influence of drugs or alcohol.

The two videos below were produced by the Thunder Bay Police Service for the Don't Impair Your Future campaign.

The first video shows how police can detect if a motorist is impaired by drug or alcohol or a combination of both without the use of the roadside screening device commonly referred to as the breathalyzer.

The second, aimed at student audience but relevant to all motorists, is a reminder of the how significant a criminal charge of impaired driving can have on someone's life. We hope both videos remind motorists how important it is to be a sober driver at all times.

 

 

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