Distracted Driving Awareness

In 2016 distracted driving became one of the leading causes of death on Ontario highways, outpacing deaths caused by impaired driving. These statistics alone paint a picture of a serious, dangerous and growing problem.

In 2016 Zone Watch members decided to tackle this growing safety issue with a campaign aimed at forcing would-be distracted drivers to think twice about their actions behind the wheel.

The campaign delivered its safety messaging through promotional radio advertisements, a poster campaign and video campaign. 

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PSA Video


PSA Radio Commercials


Poster Campaign

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